A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with ...

A/B testing is just one method in the broader toolkit of experimentation. As products become more complex, especially with the rise of AI, teams are evolving toward multivariate testing, bandit ...

Testing-wise, DCO tends to use A/B/n and multivariate testing because the number of variations is so high compared to what an A/B test can capture. Rather than testing two versions, A/B/n testing ...

Learn how to design an A/B-testing process with structured, data-informed experimentation that improves conversion rate optimization and avoids wasted spend.

It is never easy to know what will work with a social media post, a blog title or a set up of a website. So you sould always test. Here we explain AB testing and Multivariate testing. #marketing # ...