Ally Financial and Workers Credit Union say they've successfully infused marketing campaigns with AR to hype their brands and communicate their corporate values even as skeptics question whether ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

While consumers may not be knowledgeable about augmented reality, major brands are now using it in fun and entertaining ways to engage customers, even in the aisles of major outlets like Walmart.

Augmented reality entices brands with endless off-package marketing space Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

While virtual reality is a fully enclosed world of technology, augmented reality serves as a middle ground to integrate technology within our world.

Arcadium’s augmented reality experience is custom engineered and designed by Cemtrex for Cartier, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget, Vacheron Constantin and IWC Shaffhausen.

Mercedes also wants to use augmented reality glasses for immersive virtual brand experiences. It would allow interaction with vehicles and customization for prospective buyers.