The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ...

Advertising executive Krishan Bhatia is leaving Amazon after one year at the company, according to an internal memo sent to ...

Amazon launched its third-party ad service in January and Macy’s is the biggest brand yet to sign on. The e-commerce giant’s ...

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape Amazon's long-term outlook.

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent ...

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. Amazon CEO Andy Jassy's description of an AI-generated ad for Alexa+ in multistep voice-based conversations ...

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.