Audience data is the new currency in journalism. I don’t just mean the traditional Costco buy-in-bulk kind — “our readers are 52 percent male, 46 percent over $75,000 household income, 14 percent ...

Passwordless authentication company Descope Inc. today announced a range of new capabilities that are designed to help e-commerce and online retail companies provide secure, personalized and ...

Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I think it's safe to say that by about 2010, email marketing was a full-fledged marketing ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...