In order to have a successful product, you need to have a well-planned marketing strategy. The 7Ps were developed to give marketers a checklist of points to consider when designing marketing strategy.

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Marketing strategies are a "mix" of decisions about products, price, place, promotion, people, processes and physical evidence. The best storytelling companies use ONLY seven priority story families ...

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and ...