Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

In 1960, E.J. McCarthy, a marketing professor at Michigan State University, debuted the concept of the “Four Ps” and the way in which they guide the marketing mix. These Four Ps–Product (or Service), ...

The 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Golfer Nick Taylor was not the only winner at the 2020 AT&T Pebble Beach Pro-Am. The tournament itself conquered the four Ps of marketing, was a financial success and provided a great lesson for those ...