Enacting change can be a tumultuous path to navigate: employees offer their own opinions on how to solve the problem, resist the change because they prefer old routines or simply ignore it out of ...

As a career marketer and life-long learner, I am fascinated with the evolution and the future of marketing. I’ve spent a lot of time with chief marketing officers and CEOs across various industries ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...