Marketing has traditionally been defined by the "Four Ps," or pillars of marketing: product, price, place and promotion. Most recently, a fifth "P" – people – has been added to signify the critical ...

I grew up being taught the 4 P’s of Marketing (Price, Product, Promotion, Place). You didn’t have to be best in all of them but you needed to excel in one or be good in most to beat your competition.

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...

You have /5 articles left. Sign up for a free account or log in. In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is ...