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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
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Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Warner Bros. Discovery Is Still A Show-Me Story
Another interesting company going through a similar transition is entertainment behemoth Warner Bros. Discovery (NASDAQ:WBD).
Warner Bros. Discovery breakup speculation ramps up after weak earnings report
The Warner Bros. studio struggled in the quarter, but the company's streaming unit grew by 5.3 million subscribers.
Behind Warner Bros.' $125 Million Arbitration Win Against Village Roadshow Over ‘Matrix Resurrections'
A bet-the-company lawsuit filed by Village Roadshow against the studio ultimately helped bankrupt the company, which was ...
BT nears deal to sell TNT Sports stake to Warner Bros Discovery, FT reports
BT is in advanced talks to sell its 50% stake in British broadcaster TNT Sports to U.S. joint venture partner Warner Bros ...
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...