Donald Trump’s media company has filed to launch an exchange-traded fund that would invest directly in both Bitcoin and Ether, the latest in a wider push into digital assets tied to the president’s personal brand.

Cryptocurrency stocks have been gaining serious traction ever since regulators opened the door to spot Bitcoin (BTCUSD) exchange-traded funds (ETF). Major players like BlackRock (BLK) and Fidelity have already made waves in this space,

The parent company of Truth Social filed for the launch of a bitcoin-ether ETF. It's the latest push by Trump and his companies into the world of crypto.