News

Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
What Apple’s critics keep getting wrong about the iPhone maker’s Tim Cook era
Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook ...
Tim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses
Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...
'Trump does Tim Apple a solid': Investors cheer smartphone tariff exemption despite mixed White House signals
President Trump stoked confusion this past weekend about tariffs on smartphones, but investors are viewing an electronics ...
Apple CEO Tim Cook is facing the most daunting moment of his career, but the former COO might be uniquely suited to navigate a tariff meltdown
Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...
Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta
Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...