Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

The Nestle-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.

The Drum catches up with the Uncommon founder at D&AD, where he levels on why now is a perfectly good time to start an agency and how you might do so.

In a world where AI is reshaping how we communicate, consume and connect, how can brands build lasting trust? Leaders from the Financial Times and Enstyle reveal how they’re navigating the ...

Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a sense of nostalgia, as if the viewer were flicking through a photo album ...

Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...

Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...

We sit down with Keith Carswell, director of economic innovation and development for the City of Miami, as part of The Drum’s ...

Two years after being acquired by tech giant Globant, creative agency Gut has defied expectations by expanding rapidly while ...

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

As the Meta-owned messaging app tests more AI technology, it has rolled out a global campaign to reassure people it can’t see ...