Despite economic headwinds, Chinese travelers will spend nearly 19% more on mainland trips than last year, with international ...

After nearly a decade of restrictions following South Korea’s deployment of a US missile defense system, Beijing appears to ...

Behind recent closures: smarter footprints, digital pivots, and a recalibrated China strategy aimed at profitability and ...

OSM, Euricen, and Simpcare’s brightening solutions for sensitive skin are advancing beauty standards in China.

Car dealers are ditching showroom professionalism for ‘not-so-straight’ humor in a bid to drive online engagement, and sales, as female consumers account for 40% of car purchases.

Valentino deepens its connection with Chinese consumers by engaging in cultural production through cinema and the arts, ...

Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to ...

Chinese tech giant unveils faster, more affordable Ernie 4.5 Turbo and Ernie X1 Turbo models as competition intensifies among ...

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

As economic pressures and urban isolation intensify, Chinese youth are transforming apartments into intimate social hubs ...

From Dingyun Zhang’s new take on Crocs to Feng Chen Wang’s Audi A7L collection, collaborations are propelling youth ...