Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Putting AI in a Barbie, however ... Quite the opposite, in fact. Ahead of the Mattel-OpenAI announcement, I’d started researching toys my kid might like that incorporated some technology ...