The Kingfisher Calendar was launched in 2003 by Vijay Mallya's Kingfisher brand, with photographer Atul Kasbekar leading the shoots. It was an annual swimsuit calendar featuring Indian models.

Mallya claims the Kingfisher Calendar kickstarted Deepika and Katrina’s Bollywood careers. Last updated: June 08, ... “We chose the right girls, whether it was Deepika Padukone or Katrina Kaif.