News

Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
A report claims that Tim Cook's focus is on developing AR glasses. But there's plenty of iPhone improvements that require ...
Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
What Apple’s critics keep getting wrong about the iPhone maker’s Tim Cook era
Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook ...
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Tim Cook’s Decades-Long Bet in China Is About More Than Cheap Labor
China is crucial in Apple (AAPL) ’s global supply chain, making about 90 percent of iPhones and a significant portion of Mac ...
Apple CEO spoke with Lutnick about tariff impact on iPhone prices, Washington Post says
Apple CEO Tim Cook spoke with U.S. Commerce Secretary Howard Lutnick last week about the potential impact of President Donald ...
‘Killing’ the iPhone is reportedly Tim Cook’s top priority
A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...
Apple doesn’t make iPhone in China for lower labour costs: Tim Cook reveals the real reason
Technology companies pick China for production primarily because it offers lower labour costs. That’s the widespread ...
Tim Cook ‘cares about nothing else’ other than beating Mark Zuckerberg to a pair of truly smart glasses product wise
Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...