Step into the feverishly imaginative world of Hot Wheels, where the mantra is all about speed, power, and performance. If you ...

Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

The Super Treasure Hunt is often the most exciting collectible inside a Hot Wheels mainline case, but this one is different.

Millennials, increasingly well-travelled and steeped in Western pop culture, are turning to toy collection as a serious, and ...

The holidays are upon us, and gift buying season is in full swing. I’ve got two teenagers at home who mostly want the latest tech and gift cards, but I still have one in single digits who has loaded ...

Mattel’s Hot Wheels brand is teaming up with Formula 1 to bring motorsport fans a wide range of 1:64 scale Hot Wheels products, allowing both kids and adults to celebrate their passion for ...

For collectors or kids who are planning ... fanbase for both brands, Hot Wheels products sell in more than 150 countries and are frequently one of the best selling toys globally.

A growing number of adults are buying toys for themselves ... has long counted adults among fans of its major brands such as Hot Wheels and Barbie, sales to adults have grown over the last ...