Winter in Wisconsin isn't something to dread it's something to celebrate! From glittering ice sculptures to cozy food ...

Explore Wisconsin’s hidden charm with these quaint villages off the beaten path that you won’t find in any guidebook.

This lakeside city in northern Wisconsin is a budget-friendly getaway with beaches, lighthouses, and crystal-clear waters ...

As the weather starts to cool, treat yourself to an unforgettable spa getaway in. You’ll discover wellness offerings of all sorts, from new ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Jun. 13—DOUGLAS COUNTY — Wisconsin had another record-setting year with tourists contributing $25 billion to the state's economy in 2023. All 72 counties saw year-over-year growth contributing to a ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...