The president of the brewing company that makes the beverages White Claw and Mike’s Hard Lemonade waited just five days to get his Lakeview house under contract to a buyer. Phil Rosse, president of ...

Can you hear that? No, not the fireworks. The sounds of White Claw cans cracking open across America. To celebrate summer's last big bash, Labor Day, millennials and Gen Zers are stocking up on one of ...

The hard seltzer market is heavily saturated. Shelves are always stocked with new wild and wacky flavors as brands continue to pop up with their own version of the boozy beverage. We’ve already tried ...

White Claw has made a name by selling hard seltzer to the masses since its 2016 inception. Now, the beverage behemoth is forging a new, sober path. On Dec. 5, White Claw introduced a new category for ...

There’s nothing sadder than an empty cooler at a 4 th of July party -- but leave it to the folks at White Claw to ensure that won’t happen. The hard seltzer brand has partnered with ...

The biggest name in hard seltzer has gone soft. White Claw, the brand that helped usher in the hard seltzer era when it launched in 2016, has released a nonalcoholic seltzer. So yes, a seltzer. You ...