On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

The chip brand is building unto its story rather than stripping it to parts.

The most popular potato chip in the world has a new farm-to-table brand to distance itself from ultra-processed food. Lay’s ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

The new potato chip bags will highlight that Lay’s are made from real potatoes, which the brand says nearly 42 percent of ...

PepsiCo removes artificial flavors and colors while updating packaging with new sun logo and ingredient-focused visuals.