A product mix is the set of all products that a company offers for sale. Managers need to provide products that meet the needs of the target markets and at the same time help achieve the company's ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses offer too many products and services, to too many different types of customers, at too many prices and in too many ...

Circana’s revised forecast projects price/mix growth between 2% and 4%, while volume sales are anticipated to be flat or slightly negative. Although recent policy changes have provided some tariff ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Journal of the European Economic Association, Vol. 8, No. 2/3, Proceedings of the Twenty-Fourth Annual Congress of the European Economic Association (April-May 2010), pp. 526-536 (11 pages) I describe ...

We fine-tuned Lenovo’s earnings forecasts and maintained our fair value estimate of HKD 11.60 per share. We believe Lenovo’s shares are undervalued, based on the view that the company would be able to ...

Customers are buying Intel's pricier computer chips, which helps offset the continued decline in the PC market. It's no secret that the personal-computer market has been on the decline for years.