It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

When storytelling becomes the throughline of communication with candidates, it helps them understand the business opportunity they are considering.

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.