Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.
In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...
What is Jeff Bezos personal brand? richest man in the world, Jeff Bezos, famously said, "If you aren't there, your personal brand speaks for you.". It is important that in the digital era, a company ...
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What Really Makes a Brand?
NVIDIA CEO Jensen Huang unveils multi-million supercomputer with 1,528 H100 AI GPUs in Denmark — six months after development ...
OpenAI acquired the URL "chat.com," which now redirects to ChatGPT, from HubSpot cofounder and CTO Dharmesh Shah.
It’s official: We’re living in the golden age of store-brand items. Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of ...
Mission statements and vision statements are both crucial for building a brand. “While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of ...
It was the great Lucinda Brand show in Overijse. With a powerful display, she accelerated away from her competitors, and ...
Russell Brand is facing accusations of rape, sexual assaults and emotional abuse over a seven-year period. The actor and comedian is also said to have behaved inappropriately at work during the ...