Maybe a little fiction can help you get down to a marketing truth: who is my ideal customer? Take a moment to think about your business, and who you would really love to see walking in the door. Enter ...

If each of us could design our ideal body, what would it look like? How do we develop these ideals and how close do our own bodies come to them? Does that ideal really matter? As part of the "Love ...

In 2020 young French students were asked about their ideal school (source: Mômes). I've taken a few significant excerpts from their responses to lay the foundation for tomorrow's ideal school for ...