Marketing your products or services was once easier in many ways — you relied on word of mouth, sold door to door, or used a catalog. However, this also meant your reach was limited. Today, although ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...

Written by Jason McNamara, as originally published in The Reverse Review. If you ask someone to name their favorite Michigan State University celebrities, you might hear the names Earvin “Magic” ...

If you think your family business is an underdog story, listen to this one. “My father started out with nothing more than two rice bowls and four chopsticks,” says Phuong Uyen Tran in her new book ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

While working on my MBA, I learned that the essentials of the marketing mix focused on the 4 Ps—Product, Price, Place, and Promotion. The Marketing Mix has been instrumental in forming the core ...

Golfer Nick Taylor was not the only winner at the 2020 AT&T Pebble Beach Pro-Am. The tournament itself conquered the four Ps of marketing, was a financial success and provided a great lesson for those ...

Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are considered ...