Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

Array Networks Inc. will make available next quarter a network appliance for surveillance of Web traffic. The Array Security Reconnaissance Secure Web Traffic Analyzer can scan, analyze and record ...

You’ve launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what’s working — and what isn’t ...

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...

When you visit a Web site, the communications between your PC and the site's server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology originally ...

Compuware is offering this week a hardware appliance to monitor Web applications both inside and outside of a user site’s data center. Compuware’s Gomez First Mile appliance plugs into a network.

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Google has announced some new features and a major interface overhaul for Google Analytics, the popular website traffic analyzer. The changes are aimed at making Google Analytics data easier to sort ...

Researchers from UC Berkeley and Intel labs will present at a forum next month a study showing how encrypted web traffic can be analyzed to determine intimate details about Internet users. For the ...

Will Your Network Traffic Analysis Spot Today’s Threats? Your email has been sent Yesterday's network traffic analysis tools leave you vulnerable to new security ...