Web Content Management vendor Ektron, Inc. has taken aim at web content localization. The latest updates to their CMS 300 and CMS 400 .NET products include powerful new tools and support for ...

When an Indian company tried to sell its Swastika brand of clothing in the West, it was not quite prepared for the backlash. Why? Well, in Hindu culture the swastika is a highly revered religious ...

It often seems that the primary purpose of localization is to create unreadable English that is cheap to translate into unreadable German.A great many organizations do not believe content has any real ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

[Middle East] Reaching the maximum number of people on the Web with the least amount of effort seems to be the way to go these days, hence the need for Web Localization Services. Waheed Barghouthi, ...

Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That's a dangerous oversight, because not thinking about translation until ...

Few e-commerce companies launch with the intention of growing a multinational retail business. However, when their website begins to receive inquiries and sales from abroad, many companies start ...