Walmart has filed a notice of opposition to a trademark filed by rapper Kanye West’s apparel brand, claiming that West’s logo is too similar to its own, which could create the “likelihood of confusion ...

Walmart is that dependable retailer you can always count on, though the company has implemented several updates through the years. At the beginning of this year, Walmart unveiled a modification to its ...

Retail monolith Wal-Mart has taken the plunge and changed its identity. While I’m referring specifically to the logo and all the design elements that support it, a new aesthetic identity can also ...

Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items.