In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting ...

IBM in China is breaking out of the stereotype of being robotic dullards as a technology company. IBM aims to associate the brand with ‘creativity’ and as a tool for adventurous do-it-yourself ...

Viral marketing is the goal of many companies looking to leverage the social media space to promote their products. Defined as piece of content generated by a person or business that inspires ...

A major marketing expert claimed that Stanley unleashed a "perfect storm" of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs. Victor Lee, the ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For many marketers, having a campaign go viral is a pipe dream. Not only does it bring ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. We’ve all seen those advertisements or images on Facebook ...

Opinions expressed by Entrepreneur contributors are their own. Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was ...

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, ...

Contests are a great way to expand your brand, and they don’t have to be complicated to be effective. Some of the most successful promotional contests are simple, accessible and highly engaging. These ...