Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

We’ve seen campaigns that make us laugh, some that make us think, and others that just feel right. It’s a wild time to be ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

It’s not just about visibility, it’s about emotional resonance. Relatability, sharability and innovation are all key element to a viral campaign. In this digital age, where content overflows and ...

Getting paid to smile doesn’t sound like such a bad gig, eh? We guess it’s not — until you read the fine print and learn you’ve gotta do it in the most public of places, around thousands of total ...

Few brands in beauty innovation move with the clarity and courage of e.l.f. Beauty. Under chief brand officer Laurie Lam's leadership, the company has evolved into a purpose-driven powerhouse, using ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

If you’ve ever felt that society runs on social media, you’re not alone. A brief scroll through any popular social media platform displays a wide variety of trending topics, events, people, and more, ...

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd ...

This is the first part of a two-part review of the academic paper ‘Seeding Strategies for Viral Marketing: An Empirical Comparison’ by Hinz, Skiera, Barrot and Becker. It is tough going to read it but ...