In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months ...

The news: US digital video ad spend will increase 14% YoY in 2025, reaching $72.4 billion compared with $63.8 billion spent in 2024, per the IAB 2025 Digital Video Ad Spend & Strategy Report. Digital ...

Social video accounts for the largest amount of US digital video ad spend at $23.4 billion, followed by connected TV (CTV) at $22.7 billion. Online video lags behind both, at $16.8 billion, according ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

Renan is the Anime Lead Editor for GameRant. Ren graduated Cum Laude from Lesley University in 2017 and has been focusing exclusively on his journalistic endeavors ever since. When Ren isn't working, ...