Add Yahoo as a preferred source to see more of our stories on Google. In a surprise announcement on Tuesday, Breitling shared that it has acquired Universal Genève. The Swiss brand has long been a ...

English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely ...

The wait for Universal Genève's comeback is over – today the brand announces its new roster of watches, of which there are... a lot. Founded in 1894, UG was once a central force in Swiss watchmaking, ...

On April 13, 2026, collectors, historians, and industry insiders gathered in Geneva to witness the long-awaited revival of Universal Genève. Known for decades as the ‘Watch Couturier,’ the Maison ...

The company was founded in 1884 as Universal Watch and changed its name to Universal Genève in the ’30s. In the early 21st century it was known for its elegant precision dress watches, including the ...