From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam ...

Add Yahoo as a preferred source to see more of our stories on Google. Ube (Purple Yam) Tarts Getty Images/Gillian Tso Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food ...

These two roots are vibrantly purple and used to create eye-catching and delicious foods and drinks, but they aren't as ...

If your social media feed is currently filling up with vibrant violet, you’ve likely met ube (pronounced ooh-beh). While it ...

At the center of the shift is ube, a vivid purple yam traditionally grown in Southeast Asia, particularly in the Philippines.

Meet the purple yam that's taking over social media.

Ube, or purple yam, contains antioxidants, fiber, and essential nutrients that help reduce oxidative stress, support heart ...

If you’re like me and obsess over foodie social media pages, you’ve likely encountered a striking purple hue sweeping the culinary scene like a lavender wave. From burgers and lattes to donuts and ...

Words like “ube”, “adobo”, and “pandesal” are cropping up on menus with startling frequency. Pret has just launched an ube brûlée iced latte. Filipino recipes are amassing millions of views on TikTok.

Jans Ube Powder Purple Yam launches September 2025, bringing rich flavor, vibrant color, and kosher-certified quality to U.S. kitchens. Delicious Ube Pie made with Jans Ube Powder, showcasing its ...

One Sunday a month, when Petaluma’s critically acclaimed Table Culture Provisions is closed, Ube Ulan takes over the restaurant for high tea with a twist. It has many of the trappings of a traditional ...

Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food and Beverage Flavor Trends Report that ube will be the flavor of the year. The bright, purple tuberous root hailing ...