There's a great deal of momentum toward user experience (UX) design and research as an integral piece of the software process, not to mention the entire range of products and services. Recently, the ...
Rick Kelly is the Chief Product Officer at Fuel Cycle. His passion is helping brands unlock the power of customer intelligence. The digital landscape continues to expand at rapid rates. But while this ...
A frequently misquoted maxim by F. Scott Fitzgerald claims there are no second acts in American lives. And while it turns out the late Great Gatsby author actually meant the opposite of that, the line ...
Where are you working? Title? I am working at Amazon as a user experience (UX) researcher. UX focuses on improving customer experience. We ask questions like: How do we make sure our users get the ...
I pay people to talk to me. As a researcher, I typically study a particular product or a particular industry, so I need to find people who have bought that product or who shop in that industry. Then, ...
As retailers aim to provide the best user experience (UX) for consumers, they are looking to their competition for inspiration, according to the 2017 UserTesting UX Industry Survey Report. Half of ...
Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed ...
A recent article in Entrepreneur magazine listed “inadequate testing” as the top reason why startups fail. Inadequate testing essentially means inadequate or sub-par user research that leads to poor ...
Forbes contributors publish independent expert analyses and insights. I write about the intersection of psychology and technology. Skeptics of user experience research often point to the following ...
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