Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Not so long ago, companies like Meta and Google launched the adtech industry into the ...

With about a month to go before Yahoo reports its second-quarter results, Wall Street analysts are scurrying to predict when it'll be safe for investors to buy stocks of companies that depend on ...

Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for others. Now, many ad tech companies and their ...

The European Union filed an antitrust case against Google on June 14, 2023, charging that the company abused its power in the online advertising market to disadvantage its competition. The U.S.

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

The European Union filed an antitrust case against Google on June 14, 2023, charging that the company abused its power in the online advertising market to disadvantage its competition. The U.S.

The strong numbers from the online advertising titans in the face of economic worries showed that companies were still willing to promote their goods and services to consumers across the internet.