Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...

Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

According to a 2012 report by The New York Times, once former US President Barack Obama had asked Apple founder Steve Jobs ...

Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...

President Trump was today asked about his tariff policy and Apple specifically, and he cited speaking to CEO Tim Cook and ...

President Trump stoked confusion this past weekend about tariffs on smartphones, but investors are viewing an electronics ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...