These are the top 11 beauty trends gaining popularity online and generating a lot of buzz on social media. Huda’s lip liner ...

It's a wild world out there, but we're here to cut through the noise. Without further ado, here are the five best beauty trends going viral on TikTok right now.

Beauty and skincare trends dominated TikTok For Year pages throughout 2022. Videos racked up millions of views joining users on their skincare journeys and beauty endeavors.

TODAY staffers join Jenna Bush Hager and guest co-host Tyra Banks in Studio 1A to test viral TikTok beauty trends and see if ...

It's been said that trends are cyclical, and that what's posted on the internet lasts forever, but the best TikTok viral beauty trends have a tendency to feel more like blink-and-you-missed-it ...

OK, so the cool kids on TikTok may be saying that side parts are officially out, but Tauruses are known for being stubborn, and you won't give up the classic beauty trends you love without a fight.

A new report highlights the TikTok-fueled growth of brands like Medicube, Anua, and Sacheu Beauty, while emphasizing the ...

Forget Keeping Up With the Kardashians (sorry, Kris), but we need a new show that will loop us in on the latest and greatest TikTok beauty trends instead. Ever since the video app launched, we've ...