Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official timekeeper of ...

TAG Heuer achieved perfection by applying details from two highly coveted vintage models to its much-loved new Carrera ...

It's been a busy close to 2025 for TAG Heuer, which debuted new watches at Dubai Watch Week before travelling on to Art Basel ...

Australia has long been a market with a particularly robust enthusiasm for TAG Heuer, so it should come as little surprise ...

TAG Heuer and its founder, Jack Heuer, are synonymous with auto racing watches and played a critical role in shaping the chronograph genre. However, until it was revived in 2024, few watch fans were ...

TAG Heuer is a brand comfortable in its own skin—and in an occasionally snooty industry, that’s a welcome thing. Long a manufacturer of relatively straightforward chronographs and dashboard timers, ...

To our eyes, the similarities are subtle at best, but it’s hard to deny that the new timepiece is striking. What’s not subtle is its price at 150,000 Swiss Francs, or around $186,000. The Air 1 is ...