When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. While there are a lot of things to do in Stockholm that make it a huge tourist draw ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...

Andrea Carrillo is a writer and editor with over six years of experience covering beauty, travel, wellness, and shopping for national lifestyle publications, including GQ and Reader's Digest. Kelly ...