The Super Bowl beckons some of the most expensive ads every year, and brands are finding a cheaper option in the streaming-only option.

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That has sometimes created a bone of contention.

There are multiple ways of live streaming the Super Bowl game in 2026. Here's how to live stream Patriots vs. Seahawks: