An effective brand architecture is a clear, prioritized system that allows ... to reinforce and elevate the university’s strength. Primary sub-brands support and reinforce the university’s mission and ...

The first step is defining a brand architecture. Marketers analyze the ... The opposite approach is called a house of brands, where sub-brands have distinct value propositions, audiences, and ...

where a company tries to build more brands or sub-brands than they can realistically support, fragmenting both financial and human resources. But it doesn't have to be like this. Done well, brand ...

In a strategic shift towards a unified brand identity, Mercedes has announced its intention to retire the ‘EQ’ sub-brand for ...

That was quick: barely 24 hours after rumours emerged that Nio could take over the Audi factory in Brussels, the Chinese ...

Mercedes-Benz isn’t just backing down from its EQ EVs’ controversial styling—it seems to be abandoning the sub-brand ...

In a strategic shift towards a unified brand identity, Mercedes has announced its intention to retire the ‘EQ’ sub-brand for electric vehicles (EVs) by 2024, reflecting the evolving landscape of the ...

The impact of the various system parameters on performance and power of the memory sub system are studied for architectural exploration. This section defines the lists of performance parameters which ...

The low-slung coupe – the first examples of which are arriving here as we go to press – is larger than its predecessor, and ...

What to expect from the Skoda Kylaq sub-4 meter SUV? Find out about its launch date, production details, and market strategy.

It shows Gaurav and his brand new Curvv diesel from Haldwani, Uttarakhand. He owned a Tata Nexon for 11 months before selling ...