Curry is rocking with a new shoe brand after 12 years with Under Armour.

Stephen Curry has changed the game on the court for more than a decade. According to ESPN’s Shams Charania, the Golden State ...

Ning, Stephen Curry isn't just signing a sneaker deal—he is laying the foundation for a global, post-basketball empire.

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...

Steph Curry chose long-term brand ownership and equity over the biggest deal, showing founders the power of building assets.

One year after leaving Under Armour, Warriors star Stephen Curry has unveiled the next phase of Curry Brand with a landmark partnership.

CLEVELAND, Ohio — Golden State Warriors star Stephen Curry has officially entered a new chapter in his business career, ...

Curry's Under Armour split was first announced in November.

Stephen Curry has officially signed a massive 10-year deal with Li-Ning, ending his longtime partnership with Under Armour.

Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for ...

Stephen Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, ending a recruitment process following ...

Despite higher offers from competing brands, Stephen Curry decided to sign a nine-figure deal with Li-Ning.