Chef Curry ends his sneaker free agency and signs a 10-year deal. He was most recently an Under Armour athlete for 13 years, but the two split back in November.

After months without a shoe deal, Stephen Curry has finally revealed the next phase for his Curry Brand. And the new deal? It’s reportedly going to be a ten-year partnership. After parting ways with the brand Under Armor, Golden State Warriors superstar ...

Steph Curry has started on-court work and will be re-evaluated in 10 days. How should Golden State navigate the rest of the season as Curry is set to miss the upcoming road trip? On Dubs Talk, Bonta Hill and Monte Poole break down what's next for the ...

NBA star Steph Curry has signed a $400 million shoe and apparel deal with Chinese company Li-Ning. Curry, 38, parted ways with Under Armour last November after more than a decade.

Golden State Warriors

Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.

Curry wore shoes from multiple brands during the 2025-26 season. He auctioned the shoes in April, raising $1.7 million for his foundation.

Golden State Warriors

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov. 13, announcing that a decade-plus partnership had ended.

Ayesha Curry recently shared photos and videos from a tropical Jamaica getaway while husband Stephen Curry continues enjoying his offseason after the Warriors’ early playoff elimination. The couple has spent recent weeks traveling and attending events,

Considered one of the NBA’s greatest shooters ever and a world-wide fan favorite, Golden State guard Stephen Curry is a two-time league MVP, two-time NBA scoring champion, and has won four NBA Championship titles with the Warriors and the 2022 NBA Final MVP.