Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.” ...

The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...

If you were asked what the difference is between Sprite and 7UP, you'd hesitate, right? At first glance (or, sip, rather), you'd probably focus more on their similarities. Both products are clear, ...

Sprite is introducing its coldest flavor yet just as temperatures are heating up. Earlier this week, the Coca-Cola Company announced that they are debuting a new seasonal flavor, Sprite Chill, that is ...

LeBron James has had limited edition shoes and even a limited edition gum, and now he'll have his own limited edition drink. Sprite announced on Wednesday that it would be releasing Sprite 6 Mix by ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The NBA has again teamed with The Coca-Cola Company, ...