Sega and Sanrio have teamed up with Toynami to merge the characters of Sonic the Hedgehog and Hello Kitty for an adorable collaboration. Sonic the Hedgehog X Sanrio toys and plushes, which are on ...

This is a picture of Hello Kitty as Sonic the Hedgehog. Please, take a minute from your hectic, stressful day and really let the majesty of that concept sink in. Enjoy the contrast of bright blue ...

It seems that Hello Kitty Sonic plush was a sign of things to come. SEGA hopes that Sonic the Hedgehog can become as big an icon as Sanrio's top cat. SEGA Europe COO Jurgen Post spoke to MCV about the ...

Two of the world's most recognisable animals combined today in what scientists are probably calling "disgusting". This Hello Kitty and Sonic the Hedgehog plush toy — officially called the Sonic x ...

Merchandising deals can make Sonic the Hedgehog as iconic as Hello Kitty. Sega is knuckling down on its four major IPs as part of its recent restructure, with priorities to push into digital and ...

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Sega mascot Sonic the Hedgehog's getting a super-cute makeover in the form of a Hello Kitty jumbo plushie, which commemorates the reopening of Sega's Japanese amusement park. The blue softie is ...

Girls have the opportunity to collect four exclusive and unique Hello Kitty Back to School Writing Kits. They are ideal for any girl going back to school! This edition of Hello Kitty is completely ...

Sega wants to turn its mascot into an iconic character like Hello Kitty. Sega is hoping to make Sonic the Hedgehog as iconic a character as Sanrio's Hello Kitty, according to COO of Sega Europe Jurgen ...