Political money is flowing to social media influencers, including in California’s gubernatorial race. Candidates like ...

Young Americans are increasingly relying on social media platforms, where news influencers—not traditional legacy outlets—often hold sway over their news and information diets. Nearly 40 percent of 18 ...

Add Yahoo as a preferred source to see more of our stories on Google. There is a shift happening in entertainment, with a majority of Gen Z Americans saying YouTube and TikTok influencers are more ...

Those who get health and wellness information from these influencers are mixed on how much to trust it: 10% say they trust all or most of the information they get from these influencers, but 24% say ...

Young consumers who shop online and have FOMO (fear of missing out) tend to feel lower levels of social, psychological and financial well-being, a new study finds—but there's one important caveat.

A new survey finds teenagers are more likely to get news from nontraditional sources like social media and influencers than their elders are.

Create an account or log in to save stories. NINA MOINI: Well, during the 2024 election cycle, it became clear that people were not just getting their information from traditional news organizations, ...

Social media stars have become a magnet for campaigns and political groups that want to push priorities without disclosing where their money is going.

But there are other, deeper changes to social media that may be worth tracking in the 12 months to come, according to experts. Just as the rise of TikTok personalized, content graph-driven algorithm, ...

Influencer culture has grown in the past couple of years, with Brickell becoming a hub for it here in South Florida.

Americans' credit card debt soared to a startling $1.13 trillion at the end of last year. The majority of that debt can be attributed to rising interest rates and the higher cost-of-living overall, ...

Social media influencers are sometimes called ‘microcelebrities,’ although that term may be a misnomer, as some reach many thousands, if not millions, of people. As influencers can reach those numbers ...