YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New ...

YouTube Premium Lite offers a budget-priced paid subscription that removes most ads from YouTube. Exceptions have included things like music videos, and in some markets Google has warned that Shorts ...

YouTube Premium was never supposed to be the tier that rids the site of ads. Instead, it’s an option offered by Google to users who want a trimmed experience for less money than a full Premium ...

YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Why we care. YouTube’s updates provide more customization, interactivity and ...

As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy or risk extinction: TikTok-style shorts as a discovery tool can help. By ...

YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...