A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

“Advertisers are optimising their media investments with a short-term focused measurement and using it as the north star for their whole marketing budget, seemingly even for their branding ...

Struggling with your SEO budget during downtimes? Explore these eight actionable tips to make the most of your resources.

You have short-term and long-term digital marketing plans in place. You know the latest developments in the digital marketing world. Now, it's time to apply some final concepts to help you budget ...

We asked industry leaders how smart brands can better play the long game in the wake of today’s historic budget.

“Advertisers are optimising their media investments with a short-term focused measurement and using it as the north star for their whole marketing budget, seemingly even for their branding campaigns ...

“Advertisers are optimising their media investments with a short-term focused measurement and using it as the north star for their whole marketing budget, seemingly even for their branding ...

Of the 600 B2B marketers who responded to the survey, one-third (34.1%) accept the main focus of budget allocation is on short-term tactics with a further fifth (18.3%) saying there is a slight focus ...

Discover how CMOs are innovating marketing strategies to drive exceptional growth in the latest industry trends.

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with their audience. While PR focuses on shaping a positive public image ...

Budget constraints further exacerbate the gap between corporate and employer branding. Many organizations allocate the majority of their marketing ... branding drives short-term financial gains ...

Isaac Mizrahi writes about multicultural marketing and business ... will likely result in a waste of resources in the short term—with the additional long-term risk of undermining brand ...