Sarasota, located on the stunning Gulf Coast of Florida, has long been a magnet for travelers seeking a slice of paradise. With its miles of shoreline, there’s a beach for every type of beachgoer.

In 2025, Southern Living named Siesta Key one of the “Best Beach Towns in the South,” a nod not just to its sugary quartz ...

Sarasota ranked No. 6 in Travel + Leisure magazine’s January list of the 10 best places in the South for seniors to retire.

Sunlight spills across turquoise water, catching the edges of palm leaves that sway in the warm breeze. Street murals burst with color, and the air hums with a rhythm that feels equal parts coastal ...

Sarasota’s known for its sugar-sand beaches and sunset views, but beyond the coastal postcard, there’s a rich sports culture that doesn’t always make national headlines. Local golf courses, rowing ...

SARASOTA, Fla. (WFLA) — City commissioners voted to have staff look into regulatory language controlling mooring and operating vessels within a certain distance of beaches citywide. They also directed ...

TAMPA, Fla. — It was a historic nesting season as the highest number of nests was ever recorded, according to Mote Marine Laboratory and Aquarium. The Sea Turtle Conservation and Research Program ...