One of Sarasota’s premier destinations will receive a $12 million facelift as the city and federal authorities begin a ...

In 2025, Southern Living named Siesta Key one of the “Best Beach Towns in the South,” a nod not just to its sugary quartz ...

Sarasota ranked No. 6 in Travel + Leisure magazine’s January list of the 10 best places in the South for seniors to retire.

Sarasota, located on the stunning Gulf Coast of Florida, has long been a magnet for travelers seeking a slice of paradise. With its miles of shoreline, there’s a beach for every type of beachgoer.

SARASOTA COUNTY, Fla. (WFLA) — A Sarasota County beach is getting recognized as one of the best in the world. The World’s 50 Best Beaches said its judges, beach ambassadors and World’s 50 Beaches team ...

Sarasota’s known for its sugar-sand beaches and sunset views, but beyond the coastal postcard, there’s a rich sports culture that doesn’t always make national headlines. Local golf courses, rowing ...

Sunlight spills across turquoise water, catching the edges of palm leaves that sway in the warm breeze. Street murals burst with color, and the air hums with a rhythm that feels equal parts coastal ...