Today is the 6 month anniversary of The Inside Sales Virtual Summit, an industry event that changed the world of sales and marketing. More than 15,800 sales leaders registered for a day of learning ...

Sales and marketing may go hand in hand, but they are two very different functions with different purposes. The function of sales is primarily concerned with individual customers, while marketing is ...

When thinking about how to market their business, the number one question on the minds of most business owners is, "How much should I spend?" The simplest and most common way to establish a marketing ...

As the Marketing Innovation Summit, hosted by DemandBase in San Francisco, nears its conclusion I want to share 10 noteworthy quotes overheard along with my take as to what they mean for marketers. In ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...